Responsibilities of a Sales Manager: The Ultimate Guide

What does a sales manager do

Chalene Christian, manager of mid-market sales at Zendesk, believes mentors are crucial. Take our free career test to find out if sales manager is one of your top career matches. To fix this, you will need to make sure you have all of the relevant data and team members are aware of it so they can work on making the deals as profitable as possible. This will help not only streamline internal processes but also strengthen the connection between your business and its customers.

A Roadmap to Crafting a Sales Management and Coaching Curriculum for Top Performance

These skills allow sales managers to find daily success on the job, whether they’re motivating employees or implementing new sales strategies. The role of a deal desk manager is to oversee the entire deal desk operation, which includes strategy, team management, measuring key metrics, and reporting performance. It’s important to factor in commissions when it comes to a position as a sales manager. Your education, experience, industry, and location may influence your salary, programmer skills but you may also earn more in addition to your annual salary based on sales or other goals. For instance, Glassdoor reports a sales manager’s average annual base salary as $85,713, but with extra pay, the annual salary rises to as much as $169,730 4. This compensation could come as a percentage of your sales, or your company may use another structure, like a territory volume commission, which considers your geographic region.

Resource Efficiency Manager Job Description Updated for 2025

What does a sales manager do

A sales manager also needs to analyze the competition, the customer needs and preferences, and the industry trends, and adapt the strategies accordingly. A Bachelor’s in Business Administration (BBA) offers a broad overview of business operations, making it another viable path for future sales managers. This degree covers finance, management, and operations, providing a holistic view of organizational functions. The BBA program at the University of Michigan includes courses in organizational behavior and business analytics, which are essential for understanding team dynamics and performance metrics. Graduates gain insights into leadership and decision-making, preparing them to manage sales teams.

  • Competitive compensation, clear career progression, and a positive company culture can help attract top Sales Manager candidates.
  • By coordinating all stakeholders, the deal desk enables quicker reviews, faster approvals, and smoother deal closures.
  • You may create budgets for advertising and marketing plans, develop ideas for generating product interest, or plan advertising and promotional campaigns.
  • Sales managers analyze market trends, sales figures, and consumer behavior to develop strategies grounded in reality.
  • The sales manager job description includes mentoring team members and analyzing sales data for better decision-making.
  • This process mainly focuses on knowing customer requirements and their pain points.

Gain relevant experience

  • They contact new and existing customers about their products, answer customer questions, and negotiate prices.
  • This checklist provides a list of criteria to consider when planning your next training initiative.
  • But there are common checkpoints to reach while working toward your goal, like earning your degree and learning the ropes in an internship or entry-level position.
  • Research shows that engaged managers significantly boost team performance, highlighting the importance of strategic oversight paired with personal engagement.
  • For example, engaging with posts and sharing insights can help you establish relationships that might lead to job opportunities.
  • For the right person, the fulfillment of being a sales manager can often be worth managing the role’s challenges.

Our ideal candidates have a solid customer service attitude with excellent negotiation skills, the ability to motivate and lead a team, and a strong commitment to achieving sales goals. Some companies have strong home working policies, which means that some – or even all – of their time could be spent working from their house. Since their job often requires a lot of travel for in-person meetings, sales managers will also need to be able to work remotely from planes, trains, and cars – and everywhere in between. Working environments in sales vary wildly depending on the size of the organization and the services or products they sell. However, sales teams generally foster their own working environment that feels slightly different to that of the rest of the company. Many sales managers cultivate energetic work personalities, designed to encourage their team and get them to close more deals.

Marketing manager

A sales manager is responsible for overseeing and leading a team of sales representatives to achieve revenue and sales goals for a company or organization. Their primary role involves developing sales strategies, setting targets, and coordinating the sales team’s efforts to effectively promote and sell products or services. A sales manager leads and supervises sales teams and oversees the day-to-day Sales Manager job sales operations of a business.

Associate Manager, Sales Account Management – Walmart

They bridge between all of the departments, making sure everyone is connected and on the same page. Once both the sales team and the deal desk are on the same page, they go through a review. This process mainly focuses on knowing customer requirements and their pain points. After knowing all of the requirements, the deal desk is then responsible for managing pricing, terms, and customizations. You may create budgets for advertising and marketing plans, develop ideas for generating product interest, or plan advertising and promotional campaigns. Glassdoor lists the following five industries as some of the highest-paying for sales managers.

Two online marketing master’s degree options with a focus on either digital marketing or marketing analytics. This makes sure there are no errors or delays in the whole sales process and everything goes smoothly. The contract negotiator also needs to maintain communication and collaboration between all of the team members and departments. This request mainly includes customer info, a summary of the deal, deal structure like pricing and contracts, as well as any other relevant documents related to the deal. By coordinating all stakeholders, the deal desk enables quicker reviews, faster approvals, and smoother deal closures.

What does a sales manager do

This involves setting clear and realistic expectations, recognizing and rewarding achievements, celebrating successes, and providing incentives and rewards. A sales manager also needs to foster a sense of teamwork and collaboration among the salespeople, and resolve any conflicts or issues that may arise. When done well, territory planning aligns sellers to the right targets and sets actionable next steps to hit them.

Learn and develop sales manager skills

What does a sales manager do

However, you could also be considered for a specialist sales job if you come from a background in designing, manufacturing, or marketing the specific products your team are selling. Salespeople tend to be ambitious, and often your top sales reps will be the most experienced. They may be at a point in their career where they want to progress and take on more responsibility, which is a challenge if there are no internal vacancies. Sales managers have to act fast to avoid losing them, either to disengagement and burnout, or to a competitor. A deal desk review is a comprehensive evaluation of a sales deal by the deal desk team, involving financial analysis, legal review, risk assessment, and operational feasibility checks.